Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude - researchr publication authors

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Kris Brijs, Koen Vanhoof, Tom Brijs, Dimitris Karlis. Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude. In Vicenç Torra, Yasuo Narukawa, Aïda Valls, Josep Domingo-Ferrer, editors, Modeling Decisions for Artificial Intelligence, Third International Conference, MDAI 2006, Tarragona, Spain, April 3-5, 2006, Proceedings. Volume 3885 of Lecture Notes in Computer Science, pages 138-149, Springer, 2006. [doi]

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