Kris Brijs, Koen Vanhoof, Tom Brijs, Dimitris Karlis. Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude. In Vicenç Torra, Yasuo Narukawa, Aïda Valls, Josep Domingo-Ferrer, editors, Modeling Decisions for Artificial Intelligence, Third International Conference, MDAI 2006, Tarragona, Spain, April 3-5, 2006, Proceedings. Volume 3885 of Lecture Notes in Computer Science, pages 138-149, Springer, 2006. [doi]
@inproceedings{BrijsVBK06,
title = {Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude},
author = {Kris Brijs and Koen Vanhoof and Tom Brijs and Dimitris Karlis},
year = {2006},
doi = {10.1007/11681960_15},
url = {http://dx.doi.org/10.1007/11681960_15},
researchr = {https://researchr.org/publication/BrijsVBK06},
cites = {0},
citedby = {0},
pages = {138-149},
booktitle = {Modeling Decisions for Artificial Intelligence, Third International Conference, MDAI 2006, Tarragona, Spain, April 3-5, 2006, Proceedings},
editor = {Vicenç Torra and Yasuo Narukawa and Aïda Valls and Josep Domingo-Ferrer},
volume = {3885},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {3-540-32780-0},
}