Andrei Z. Broder. An introduction to online targeted advertising: principles, implementation, controversies. In Pearl Pu, Michael J. Pazzani, Elisabeth André, Doug Riecken, editors, Proceedings of the 2011 International Conference on Intelligent User Interfaces, February 13-16, 2011, Palo Alto, CA, USA. pages 103-104, ACM, 2011. [doi]
Abstract is missing.