Andrei Z. Broder. IR paradigms in computational advertising. In William R. Hersh, Jamie Callan, Yoelle Maarek, Mark Sanderson, editors, The 35th International ACM SIGIR conference on research and development in Information Retrieval, SIGIR '12, Portland, OR, USA, August 12-16, 2012. pages 1019, ACM, 2012. [doi]
@inproceedings{Broder12,
title = {IR paradigms in computational advertising},
author = {Andrei Z. Broder},
year = {2012},
doi = {10.1145/2348283.2348445},
url = {http://doi.acm.org/10.1145/2348283.2348445},
researchr = {https://researchr.org/publication/Broder12},
cites = {0},
citedby = {0},
pages = {1019},
booktitle = {The 35th International ACM SIGIR conference on research and development in Information Retrieval, SIGIR '12, Portland, OR, USA, August 12-16, 2012},
editor = {William R. Hersh and Jamie Callan and Yoelle Maarek and Mark Sanderson},
publisher = {ACM},
isbn = {978-1-4503-1472-5},
}