Andrei Z. Broder. IR paradigms in computational advertising. In William R. Hersh, Jamie Callan, Yoelle Maarek, Mark Sanderson, editors, The 35th International ACM SIGIR conference on research and development in Information Retrieval, SIGIR '12, Portland, OR, USA, August 12-16, 2012. pages 1019, ACM, 2012. [doi]
Abstract is missing.