Andrei Z. Broder, Vanja Josifovski, Jayavel Shanmugasundaram. Introduction to display advertising: a half-day tutorial. In Irwin King, Wolfgang Nejdl, Hang Li, editors, Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011. pages 3-4, ACM, 2011. [doi]
@inproceedings{BroderJS11, title = {Introduction to display advertising: a half-day tutorial}, author = {Andrei Z. Broder and Vanja Josifovski and Jayavel Shanmugasundaram}, year = {2011}, doi = {10.1145/1935826.1935832}, url = {http://doi.acm.org/10.1145/1935826.1935832}, researchr = {https://researchr.org/publication/BroderJS11}, cites = {0}, citedby = {0}, pages = {3-4}, booktitle = {Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}, editor = {Irwin King and Wolfgang Nejdl and Hang Li}, publisher = {ACM}, isbn = {978-1-4503-0493-1}, }