Andrei Z. Broder, Vanja Josifovski, Jayavel Shanmugasundaram. Introduction to display advertising: a half-day tutorial. In Irwin King, Wolfgang Nejdl, Hang Li, editors, Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011. pages 3-4, ACM, 2011. [doi]
Abstract is missing.