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Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing)

M. Broßmann. Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing). In Rainer Thome, editor, Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980. Volume 38 of Informatik-Fachberichte, pages 251-279, Springer, 1980.

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