The effects of consultant avatar size and dynamics on customer trust in online consultations

Gordon Brown, Michael Prilla. The effects of consultant avatar size and dynamics on customer trust in online consultations. In Florian Alt, Stefan Schneegass, Eva Hornecker, editors, Mensch und Computer 2020 - Tagungsband, Magdebug, Germany, September 6-9, 2020. pages 239-249, ACM, 2020. [doi]

Authors

Gordon Brown

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Michael Prilla

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