William G. Browne. Horizons of simulation and marketing management. In Harold Joseph Highland, Michael F. Morris, Harold Steinberg, Donald O. Walter, Fred Silver, Susan L. Solomon, Joseph Annino, Dennis M. Gilbert, editors, Proceedings of the 7th conference on Winter simulation, WSC 1974, Washington, DC, USA, January 14-16, 1974. pages 653-660, ACM, 1974. [doi]
Abstract is missing.