Examining the Relationship Between Individual Characteristics, Product Characteristics, and Media Richness Fit on Consumer Channel Preference

Eric Brunelle, Josée Lapierre. Examining the Relationship Between Individual Characteristics, Product Characteristics, and Media Richness Fit on Consumer Channel Preference. In Giuseppe Psaila, Roland Wagner, editors, E-Commerce and Web Technologies, 8th International Conference, EC-Web 2007, Regensburg, Germany, September 3-7, 2007, Proceedings. Volume 4655 of Lecture Notes in Computer Science, pages 56-67, Springer, 2007. [doi]

Abstract

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