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When superior is not good enough: Satisficing behavior and mass customization

Jean-Claude Brunner. When superior is not good enough: Satisficing behavior and mass customization. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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