When Nudges in E-commerce Backfire: Evidence From the Realm of Product Returns

Daniel Erik Brylla, Gianfranco Walsh. When Nudges in E-commerce Backfire: Evidence From the Realm of Product Returns. In Ahmad Ghazawneh, Sirkka Jarvenpaa, Omar El Sawy, Hanna Krasnova, Johann Kranz, Rikard Lindgren, editors, 33rd European Conference on Information Systems - Co-Creating Value for an Intelligent Future, ECIS 2025, Amman, Jordan, June 16-18, 2025. 2025. [doi]

Abstract

Abstract is missing.