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A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays

Frederico Bublitz, Hyggo Oliveira de Almeida, Angelo Perkusich. A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays. In Proceedings of the 24th International Conference on Software Engineering & Knowledge Engineering (SEKE'2012), Hotel Sofitel, Redwood City, San Francisco Bay, USA July 1-3, 2012. pages 426-431, Knowledge Systems Institute Graduate School, 2012.

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Frederico Bublitz

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Hyggo Oliveira de Almeida

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Angelo Perkusich

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