A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays

Frederico Bublitz, Hyggo Oliveira de Almeida, Angelo Perkusich. A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays. In Proceedings of the 24th International Conference on Software Engineering & Knowledge Engineering (SEKE'2012), Hotel Sofitel, Redwood City, San Francisco Bay, USA July 1-3, 2012. pages 426-431, Knowledge Systems Institute Graduate School, 2012.

@inproceedings{BublitzAP12,
  title = {A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays},
  author = {Frederico Bublitz and Hyggo Oliveira de Almeida and Angelo Perkusich},
  year = {2012},
  researchr = {https://researchr.org/publication/BublitzAP12},
  cites = {0},
  citedby = {0},
  pages = {426-431},
  booktitle = {Proceedings of the 24th International Conference on Software Engineering & Knowledge Engineering (SEKE'2012), Hotel Sofitel, Redwood City, San Francisco Bay, USA July 1-3, 2012},
  publisher = {Knowledge Systems Institute Graduate School},
  isbn = {1-891706-31-4},
}