Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon. When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms. In Mohammad S. Obaidat, Joaquim Filipe, editors, E-Business and Telecommunications - International Joint Conference, ICETE 2013, Reykjavik, Iceland, July 29-31, 2013, Revised Selected Papers. Volume 456 of Communications in Computer and Information Science, pages 126-141, Springer, 2013. [doi]
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