Customer-adapted coupon targeting using feature selection

Wouter Buckinx, Elke Moons, Dirk Van den Poel, Geert Wets. Customer-adapted coupon targeting using feature selection. Expert Syst. Appl., 26(4):509-518, 2004. [doi]

Authors

Wouter Buckinx

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Elke Moons

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Dirk Van den Poel

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Geert Wets

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