Wouter Buckinx, Elke Moons, Dirk Van den Poel, Geert Wets. Customer-adapted coupon targeting using feature selection. Expert Syst. Appl., 26(4):509-518, 2004. [doi]
@article{BuckinxMPW04,
title = {Customer-adapted coupon targeting using feature selection},
author = {Wouter Buckinx and Elke Moons and Dirk Van den Poel and Geert Wets},
year = {2004},
doi = {10.1016/j.eswa.2003.10.009},
url = {http://dx.doi.org/10.1016/j.eswa.2003.10.009},
researchr = {https://researchr.org/publication/BuckinxMPW04},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {26},
number = {4},
pages = {509-518},
}