Predicting customer loyalty using the internal transactional database

Wouter Buckinx, Geert Verstraeten, Dirk Van den Poel. Predicting customer loyalty using the internal transactional database. Expert Syst. Appl., 32(1):125-134, 2007. [doi]

Authors

Wouter Buckinx

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Geert Verstraeten

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Dirk Van den Poel

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