Wouter Buckinx, Geert Verstraeten, Dirk Van den Poel. Predicting customer loyalty using the internal transactional database. Expert Syst. Appl., 32(1):125-134, 2007. [doi]
@article{BuckinxVP07,
title = {Predicting customer loyalty using the internal transactional database},
author = {Wouter Buckinx and Geert Verstraeten and Dirk Van den Poel},
year = {2007},
doi = {10.1016/j.eswa.2005.11.004},
url = {http://dx.doi.org/10.1016/j.eswa.2005.11.004},
tags = {database},
researchr = {https://researchr.org/publication/BuckinxVP07},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {32},
number = {1},
pages = {125-134},
}