eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

Salvador Bueno, M. Dolores Gallego. eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention. JTAER, 16(5):1612-1630, 2021. [doi]

Abstract

Abstract is missing.