A geospatial model of RFM analysis: An application to tourism in the Iberian Peninsula

Itzcóatl Bueno, Jorge Velasco, Ramón Alberto Carrasco, Enrique Herrera-Viedma. A geospatial model of RFM analysis: An application to tourism in the Iberian Peninsula. In Yong Shi 0001, Jianping Li 0001, Gang Kou, Daniel Berg, James M. Tien, editors, Proceedings of the 9th International Conference on Information Technology and Quantitative Management, ITQM 2022, Global Green Digital Economy: Challenges and Development, December 9-11, 2022, Beijing, China. Volume 214 of Procedia Computer Science, pages 825-830, Elsevier, 2022. [doi]

Abstract

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