Personalization to New Website Users: The Role of Trust and Culture - researchr publication authors

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Son Bui, William J. Kettinger, Insu Park. Personalization to New Website Users: The Role of Trust and Culture. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

This author has not been identified. Look up 'Son Bui' in GoogleThis author has not been identified. Look up 'William J. Kettinger' in GoogleThis author has not been identified. Look up 'Insu Park' in Google

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