Personalization to New Website Users: The Role of Trust and Culture

Son Bui, William J. Kettinger, Insu Park. Personalization to New Website Users: The Role of Trust and Culture. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

Abstract

Abstract is missing.