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The Mediating Role of Adaptive Personalization in Online Shopping

Son Bui, Insu Park, William J. Kettinger. The Mediating Role of Adaptive Personalization in Online Shopping. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

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Son Bui

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Insu Park

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William J. Kettinger

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