Son Bui, Insu Park, William J. Kettinger. The Mediating Role of Adaptive Personalization in Online Shopping. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]
@inproceedings{BuiPK12, title = {The Mediating Role of Adaptive Personalization in Online Shopping}, author = {Son Bui and Insu Park and William J. Kettinger}, year = {2012}, url = {http://aisel.aisnet.org/amcis2012/proceedings/EndUserIS/6}, researchr = {https://researchr.org/publication/BuiPK12}, cites = {0}, citedby = {0}, booktitle = {18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012}, publisher = {Association for Information Systems}, isbn = {978-0-615-66346-3}, }