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Product anxiety in the global village

W. Bullock. Product anxiety in the global village. In Girish V. Prabhu, Elisa M. delGaldo, editors, Designing for Global Markets 1, IWIPS 1999, First International Workshop on Internationalisation of Products and Systems, Rochester, New York, USA, May 20-22, 1999. pages 15-24, Backhouse Press, 1999.

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