Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application - researchr publication authors

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Diren Bulut, Umman Tugba Gursoy, Kemal Kurtulus. Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects - 13th Industrial Conference, ICDM 2013, New York, NY, USA, July 16-21, 2013. Proceedings. Volume 7987 of Lecture Notes in Computer Science, pages 193-204, Springer, 2013. [doi]

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