Diren Bulut, Umman Tugba Gursoy, Kemal Kurtulus. Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects - 13th Industrial Conference, ICDM 2013, New York, NY, USA, July 16-21, 2013. Proceedings. Volume 7987 of Lecture Notes in Computer Science, pages 193-204, Springer, 2013. [doi]
@inproceedings{BulutGK13,
title = {Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application},
author = {Diren Bulut and Umman Tugba Gursoy and Kemal Kurtulus},
year = {2013},
doi = {10.1007/978-3-642-39736-3_15},
url = {http://dx.doi.org/10.1007/978-3-642-39736-3_15},
researchr = {https://researchr.org/publication/BulutGK13},
cites = {0},
citedby = {0},
pages = {193-204},
booktitle = {Advances in Data Mining. Applications and Theoretical Aspects - 13th Industrial Conference, ICDM 2013, New York, NY, USA, July 16-21, 2013. Proceedings},
editor = {Petra Perner},
volume = {7987},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-642-39735-6},
}