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Exploring the Role of Artificial Intelligence in Enhancing CRM Activities within E-commerce a Systematic Literature Review

Yunus Emre Bulut, Nazim Taskin. Exploring the Role of Artificial Intelligence in Enhancing CRM Activities within E-commerce a Systematic Literature Review. In Elena Parmiggiani, Cleopatra Bardaki, Luis Silva Rodrigues, editors, 16th Mediterranean Conference on Information Systems, MCIS 2024, Porto, Portugal, 3 - 5 October 2024. pages 28, AISeL, 2024. [doi]

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