When Does Artificial Intelligence Pay Off in Electronic Retailing? A Dual-Path Model from Implementation to Competitive Advantage

Ovidiu-Iulian Bunea, Razvan-Andrei Corbos. When Does Artificial Intelligence Pay Off in Electronic Retailing? A Dual-Path Model from Implementation to Competitive Advantage. JTAER, 21(4), 2026. [doi]

Abstract

Abstract is missing.