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To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?

Lois Burgess, Belinda Parish, Carole Alcock. To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?. Electronic Commerce Research, 11(3):341-355, 2011. [doi]

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