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Social-Media-Marketing im Hochschulbereich

Manuel Burghardt, Markus Heckner, Tim Schneidermeier, Christian Wolff. Social-Media-Marketing im Hochschulbereich. In Joachim Griesbaum, Thomas Mandl, Christa Womser-Hacker, editors, Information und Wissen: global, sozial und frei? Proceedings des 12. Internationalen Symposiums für Informationswissenschaft, ISI 2011, Hildesheim, Germany, 9.-11. März 2011. Volume 58 of Schriften zur Informationswissenschaft, pages 478-491, Verlag Werner Hülsbusch, 2011.

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