Georg Buscher, Susan T. Dumais, Edward Cutrell. The good, the bad, and the random: an eye-tracking study of ad quality in web search. In Fabio Crestani, Stéphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 42-49, ACM, 2010. [doi]
Abstract is missing.