Improving Text Analysis Using Sentence Conjunctions and Punctuation

Joachim Büschken, Greg M. Allenby. Improving Text Analysis Using Sentence Conjunctions and Punctuation. Marketing Science, 39(4):727-742, 2020. [doi]

@article{BuschkenA20,
  title = {Improving Text Analysis Using Sentence Conjunctions and Punctuation},
  author = {Joachim Büschken and Greg M. Allenby},
  year = {2020},
  doi = {10.1287/mksc.2019.1214},
  url = {https://doi.org/10.1287/mksc.2019.1214},
  researchr = {https://researchr.org/publication/BuschkenA20},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {39},
  number = {4},
  pages = {727-742},
}