Bendik Bygstad, Wanda Presthus. Social Media as CRM? How two airline companies used Facebook during the "Ash Crisis" in 2010. Scandinavian J. Inf. Systems, 25(1):3, 2013. [doi]
@article{BygstadP13,
title = {Social Media as CRM? How two airline companies used Facebook during the "Ash Crisis" in 2010},
author = {Bendik Bygstad and Wanda Presthus},
year = {2013},
url = {http://aisel.aisnet.org/sjis/vol25/iss1/3},
researchr = {https://researchr.org/publication/BygstadP13},
cites = {0},
citedby = {0},
journal = {Scandinavian J. Inf. Systems},
volume = {25},
number = {1},
pages = {3},
}