A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research

Adam Byrne, Emma Bonfiglio, Colin Rigby, Nicky Edelstyn. A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Informatics, 9(1):27, 2022. [doi]

@article{ByrneBRE22,
  title = {A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research},
  author = {Adam Byrne and Emma Bonfiglio and Colin Rigby and Nicky Edelstyn},
  year = {2022},
  doi = {10.1186/s40708-022-00175-3},
  url = {https://doi.org/10.1186/s40708-022-00175-3},
  researchr = {https://researchr.org/publication/ByrneBRE22},
  cites = {0},
  citedby = {0},
  journal = {Brain Informatics},
  volume = {9},
  number = {1},
  pages = {27},
}