LinkLouvain: Link-Aware A/B Testing and Its Application on Online Marketing Campaign

Tianchi Cai, Daxi Cheng, Chen Liang, Ziqi Liu, Lihong Gu, Huizhi Xie, Zhiqiang Zhang, Xiaodong Zeng, Jinjie Gu. LinkLouvain: Link-Aware A/B Testing and Its Application on Online Marketing Campaign. In Christian S. Jensen, Ee-Peng Lim, De-Nian Yang, Wang-Chien Lee, Vincent S. Tseng, Vana Kalogeraki, Jen-Wei Huang, Chih-Ya Shen, editors, Database Systems for Advanced Applications - 26th International Conference, DASFAA 2021, Taipei, Taiwan, April 11-14, 2021, Proceedings, Part III. Volume 12683 of Lecture Notes in Computer Science, pages 499-510, Springer, 2021. [doi]

Abstract

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