Real-Time Bidding by Reinforcement Learning in Display Advertising

Han Cai, Kan Ren, Weinan Zhang, Kleanthis Malialis, Jun Wang, Yong Yu, Defeng Guo. Real-Time Bidding by Reinforcement Learning in Display Advertising. In Maarten de Rijke, Milad Shokouhi, Andrew Tomkins, Min Zhang 0006, editors, Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017. pages 661-670, ACM, 2017. [doi]

Abstract

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