Jie Cai, Donghee Yvette Wohn, Ankit Mittal, Dhanush Sureshbabu. Utilitarian and Hedonic Motivations for Live Streaming Shopping. In Hokyoung Ryu, Jieun Kim, Teresa Chambel, Tom Bartindale, Vinoba Vinayagamoorthy, Wei Tsang Ooi, editors, Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2018, Seoul, Republic of Korea, June 26-28, 2018. pages 81-88, ACM, 2018. [doi]
Abstract is missing.