Shun Cai, Yunjie Xu, Jie Yu. The effects of web site aesthetics and shopping task on consumer online purchasing behavior. In Mary Czerwinski, Arnold M. Lund, Desney S. Tan, editors, Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, Florence, Italy, April 5-10, 2008. pages 3477-3482, ACM, 2008. [doi]
Abstract is missing.