Kim Sydow Campbell, Jefrey S. Naidoo, Sean M. Campbell. Hard or Soft Sell? Understanding White Papers as Content Marketing. IEEE Trans. Prof. Communication, 63(1):21-38, 2020. [doi]
@article{CampbellNC20,
title = {Hard or Soft Sell? Understanding White Papers as Content Marketing},
author = {Kim Sydow Campbell and Jefrey S. Naidoo and Sean M. Campbell},
year = {2020},
doi = {10.1109/TPC.2019.2961000},
url = {https://doi.org/10.1109/TPC.2019.2961000},
researchr = {https://researchr.org/publication/CampbellNC20},
cites = {0},
citedby = {0},
journal = {IEEE Trans. Prof. Communication},
volume = {63},
number = {1},
pages = {21-38},
}