Francisco Campos-Freire, Laura Seijo Vigo, Sabela Direito-Rebollal. Data, Native Advertising and Ad Blockers Revolutionize the Media Business Models. In Álvaro Rocha, Ana Maria Ramalho Correia, Hojjat Adeli, Luís Paulo Reis, Marcelo Mendonça Teixeira, editors, New Advances in Information Systems and Technologies - Volume 2 [WorldCIST'16, Recife, Pernambuco, Brazil, March 22-24, 2016]. Volume 445 of Advances in Intelligent Systems and Computing, pages 497-506, Springer, 2016. [doi]
Abstract is missing.