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Banner positioning in the masthead area of online newspapers: an eye tracking study

Virginio Cantoni, Marco Porta, Stefania Ricotti, Francesca Zanin. Banner positioning in the masthead area of online newspapers: an eye tracking study. In Boris Rachev, Angel Smrikarov, editors, Computer Systems and Technologies, CompSysTech '13, Ruse, Bulgaria, June 28-29, 2013. pages 145-152, ACM, 2013. [doi]

Authors

Virginio Cantoni

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Marco Porta

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Stefania Ricotti

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Francesca Zanin

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