Banner positioning in the masthead area of online newspapers: an eye tracking study

Virginio Cantoni, Marco Porta, Stefania Ricotti, Francesca Zanin. Banner positioning in the masthead area of online newspapers: an eye tracking study. In Boris Rachev, Angel Smrikarov, editors, Computer Systems and Technologies, CompSysTech '13, Ruse, Bulgaria, June 28-29, 2013. pages 145-152, ACM, 2013. [doi]

@inproceedings{CantoniPRZ13,
  title = {Banner positioning in the masthead area of online newspapers: an eye tracking study},
  author = {Virginio Cantoni and Marco Porta and Stefania Ricotti and Francesca Zanin},
  year = {2013},
  doi = {10.1145/2516775.2516789},
  url = {http://doi.acm.org/10.1145/2516775.2516789},
  researchr = {https://researchr.org/publication/CantoniPRZ13},
  cites = {0},
  citedby = {0},
  pages = {145-152},
  booktitle = {Computer Systems and Technologies, CompSysTech '13, Ruse, Bulgaria, June 28-29, 2013},
  editor = {Boris Rachev and Angel Smrikarov},
  publisher = {ACM},
  isbn = {978-1-4503-2021-4},
}