The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Zike Cao, Junhong Chu, Kai Lung Hui, Hong Xu. The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. J. of Management Information Systems, 38(3):855-888, 2021. [doi]

Abstract

Abstract is missing.