Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms - researchr publication authors

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Guangming Cao, Yanqing Duan, Alia El Banna. Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

This author has not been identified. Look up 'Guangming Cao' in GoogleThis author has not been identified. Look up 'Yanqing Duan' in GoogleThis author has not been identified. Look up 'Alia El Banna' in Google

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