Guangming Cao, Yanqing Duan, Alia El Banna. Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]
@inproceedings{CaoDB17,
title = {Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms},
author = {Guangming Cao and Yanqing Duan and Alia El Banna},
year = {2017},
url = {http://aisel.aisnet.org/amcis2017/DataScience/Presentations/1},
researchr = {https://researchr.org/publication/CaoDB17},
cites = {0},
citedby = {0},
booktitle = {23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017},
publisher = {Association for Information Systems},
}