When Free Trials Meet Online Reviews: the Impact of Informativeness of Online Reviews and Perceived Quality homogeneity

Huanhuan Cao, Jinhu Jiang. When Free Trials Meet Online Reviews: the Impact of Informativeness of Online Reviews and Perceived Quality homogeneity. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 351, 2014. [doi]

Abstract

Abstract is missing.