Jinwei Cao, Tiffany Knotts, Jennifer Jie Xu, Michael Chau. Word of Mouth Marketing through Online Social Networks. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 291, Association for Information Systems, 2009. [doi]
Abstract is missing.